{"id":14700,"date":"2020-10-28T23:45:51","date_gmt":"2020-10-28T16:45:51","guid":{"rendered":"https:\/\/dongtam.mywebico.com\/?p=14700"},"modified":"2020-10-28T23:45:51","modified_gmt":"2020-10-28T16:45:51","slug":"branding-holds-key-to-business-success","status":"publish","type":"post","link":"https:\/\/dongtam.com.vn\/en\/branding-holds-key-to-business-success\/","title":{"rendered":"Branding holds key to business success"},"content":{"rendered":"<\/p>\n<div class=\"post-content\">\n<div style=\"text-align: justify\">Building a brand takes a big effort by enterprises, and enterprises need to invest to enhance product quality, said Nguyen Thi Anh Hong, deputy chairwoman of the Vietnam Tea Association at a seminar held in Ha Noi last Friday.<\/p>\n<p> The Viet Nam Chamber of Commerce and Industry (VCCI) co-operated with the wildlife trade monitoring network (TRAFFIC), Vietnamese VP Bank and the British Council to hold the seminar titled &#8220;Innovative management and building enterprise image&#8221;.<\/p>\n<p> The seminar aimed at enhancing innovative businesses, accessing modern and sustainable management models.<\/p>\n<p> The seminar also discussed building enterprise images through carrying out social responsibility, as well as increasing interaction and cooperation among the business community for the common benefit.<\/p>\n<p> Branding is an important factor that helps firms maintain, expand and develop domestic and international markets, and increase trade.<\/p>\n<p> Therefore, experts urged Vietnamese firms to build and manage brands for their products as the country will face fierce competitiveness from foreign products in the context of further international economic integration.<\/p>\n<p> Nguyen Thi Thu Hang, VCCI general secretary, said Vietnamese firms are lacking of knowledge of brand building and resources to build a brand.<\/p>\n<p> Building brands requires efforts not only of resources but also a management system of enterprises, Hang added.<\/p>\n<p> She also advised firms need to protect and continue innovation after building their brands to create sustainable brands.<\/p>\n<p> The seminar attracted about 200 delegates from enterprises, start-up funds and associations to respond to the Global Entrepreneurship Week from November 16-22 with over 160 countries participating.<\/p>\n<p> <em><strong>\u00a0Source Vietnamnews.vn<\/strong><\/em><\/p>\n<p> \u00a0<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building a brand takes a big effort by enterprises, and enterprises need to invest to enhance product quality, said Nguyen Thi Anh Hong, deputy chairwoman of the Vietnam Tea Association at a seminar held in Ha Noi last Friday. The Viet Nam Chamber of Commerce and Industry (VCCI) co-operated with the wildlife trade monitoring network [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[734],"tags":[],"class_list":["post-14700","post","type-post","status-publish","format-standard","hentry","category-market-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/posts\/14700"}],"collection":[{"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14700"}],"version-history":[{"count":1,"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/posts\/14700\/revisions"}],"predecessor-version":[{"id":15171,"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/posts\/14700\/revisions\/15171"}],"wp:attachment":[{"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dongtam.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}