Training and improving human resources are gradually proved to be a key investment strategy for the development of an enterprise or a country. The outstanding success of Japan, Korean and Singapore are solid proofs of their returns on investment in human resources. It can be said that, the competition nowadays between countries, or more specifically enterprises, is in the quality of the work force. This quality is highly correlated to the process of educating, training and developing the staff.

Being well-aware of this key point, Dong Tam Group has always prioritized training and development policies for Dongtam’s employees, especially to the sales people because they are the frontline that directly work with customers and maintain the brand of the company.

The training courses at Dong Tam are organized monthly, quarterly, or even weekly on Saturdays on high seasons depending on topics and occasions. The programs include “Read and understand books” contests, online courses, skill contests, guidance for paving tiles, meeting with the general managers of companies and factories or participating in free job fairs. Through these active programs, the trainees have the opportunities to learn from previous generations’ experiences and build their knowledge. Additionally, these events increased a strong connection between individuals and the organization for a better understanding and appreciation of the brand’s value. With all these efforts, every product and service introduced to customers will be taken with care.

Internal development and training courses not only help the employees to perfectly combine theory with practice but also reduce the training cost for the company.

In accordance with the Action plan of the 4th quarter in 2014 from the Management Board, on December 6 and 13, Dong Tam Group organized the product knowledge and customer care training courses for the sales staff. During the course, the trainees visited the production line and study further knowledge of the products such as ceramic tiles, cement tiles, roof tiles, and ceramic bathroom furnishings. After the field trip, the managing and quality directors and the customer care team shared their experiences and advice to deal with customers and the technical knowledge of every product line.

Public Relations Department

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The atmosphere at the training

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Trainees visited the production line of products in the factory